Digital Marketing

As a digital marketer you will be using digital technologies and Web analytics tools for developing, implementing and managing marketing campaigns that promote products and/or services of a company.

What do Digital Marketers do?

Digital marketers work at enhancing brand awareness within the digital space by making use of digital channels like the company websites, social media, search engine rankings, email marketing, online display ads and corporate blogs.

They also use digital analytics to measure site traffic, find invaluable information about target consumers, identify weaknesses and find ways to better optimize marketing campaigns.

What does a typical day at work involve?

  • Checked Create marketing strategies based on business goals and the current market
  • Checked Innovate creative ideas and develop digital content (texts,videos etc) and run it in digital platforms
  • Checked Target valued customers and promote adds
  • Checked Monitor running adds and adapt new changes in strategies if needed
  • Checked Give offers or discounts on the basis of business and season
  • Checked Interact with customers through calls or messages and give replies to their inquiries
  • Checked Promote ads by publishing it in established websites, Youtube or other social media platforms

How to become a Digital Marketer?

Step 1
Take any stream at +2

To become a digital marketing expert you can take up any stream in 12th. However taking the Commerce stream will give you a better insight into the field.

Step 2
Take any Undergraduate degree

To become a digital marketing expert there is no need to have a specific degree per se but it is always advised to take a bachelor’s degree in any discipline. Taking a BBA/BCom/BMS degree will be advantageous if you wish to take up postgraduate degree in management with specialisation in Digital Marketing.

Note :
  • To become a Digital Marketing Expert you need to have a certain set of skills, like, using internet tools, content writing, SEO, PPC, Social Media marketing etc. Online Diploma/ Certificate courses in Digital Marketing can be taken up to improve these skills.
  • Give directions or coordinate others who are working in the digital marketing section of the firm.

Digital Marketing Colleges

Name State District Type Website Course

Requirements for Masters in Digital Marketing

Requirements for admission into a PG course in one of the top institutions to help you get an overall picture

India ( From Xavier Institute of Management and research, Mumbai for master’s in management studies with specialisation of Digital Business, Marketing & Digital Marketing)

  • Candidates must have a Bachelor’s Degree in any discipline from a recognized university with a minimum aggregate of 50% marks for all subjects taken together
  • Candidates who are appearing for their final year examination and are awaiting their results may also apply. However, they should have maintained an average of 50% marks in the degree course until then.
  • An entrance test score of 75 percentile and above in any of the following Entrance Tests (75% in GMAT) ,XAT, CAT, CMAT, MAT.

Foreign ( From IESEG business school, France for MSC in Digital Marketing and CRM)

  • A bachelor’s degree in Business, Marketing, Communication, Engineering, IT from a recognized University.
  • English language proficiency : IELTS 6.5, TOEFL IBT 85 (Students with 6.0 IELTS may also be eligible for admission after successful interview)

To see the entrance exams, scholarships and UG admission details, click here

Skills Required

Language proficiency

Digital marketing requires high language proficiency which helps digital marketing agents to communicate with customers through different digital platforms effectively and also increase the quality of content.

Adaptability to change

According to the changing trends and needs of people and market, digital marketing agent needs to adopt new techniques and methods to deal with them.

Analytical Skills

Digital marketing executives have to analyse the trend of market and customer tastes when they plan marketing strategies, and also they need make an assessment of the reach of their content and targeted groups of customers.

Time management

Digital marketing staff must plan tasks and make sure efficiency is maintained in its completion, thus management of time is highly important.

Strategic thinking

It’s essential that those involved in digital marketing can see one step ahead. Strategic thinking is all about understanding how other people think, and predict their needs when they make digital contents.


  • Checked Tourism Industry
  • Checked Corporate Companies
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  • Checked E-Commerce platforms
  • Checked Social media sites
  • Checked Digital Marketing Agencies

Top Companies

  • Checked Facebook
  • Checked Amazon
  • Checked Flipkart
  • Checked Google
  • Checked Twitter
  • Checked Jio
  • Checked Nike
  • Checked Puma
  • Checked Britannia
  • Checked Youtube